G325 - part 1b - overview of key theories for the exam. Make sure that you have a quotation for each theory that you can use in your essay...

G325 – 1 b - Key Concepts:

Key Concept:	Theories:
Genre	Neal -  difference within genre Metz – 4 stages Goodwin Jenkins Key signifiers Iconography conventions
Representation	Dyer – star Mulvey Frieden Gramsci – hegemonic Typicality/stereotypes Conform/Subvert Lacan
Narrative	Barthes – Codes visual and technical Levi – Strauss – binary opposites Todorov – equilibrium/disequilibrium Propp – spheres of action/ character roles Mise-en-scene
Audience	Dyer – Utopian pleasures Uses and gratifications Maslow Effects/hypodermic Segmentation Demographics/psychographics
Media Language	All of the above – time to deconstruct and show off!